Reverse psychology is a technique involving the advocacy of a belief or behavior that is opposite to the one desired, with the expectation that this approach will encourage the subject of the persuasion to do what actually is desired: the opposite of what is suggested. Combined activities of social media and print/media activities establishes a favorable position of brand in mind of customers. They key is to keep the social media and advertising activities synchronized. Therefore every brand has to keep their focus in building their brand position, this includes both improving the quality of goods and services, bringing innovations and having a continuous marketing activities.Īdvertising is the key element in today's branding, as it is one of major way of making a favorable image in the minds of customers, using internet and social media is another huge option. Branding is the most critical aspect of company's progress, companies spend millions and decades in building a respectable name in the market, but it can take few years for brands to fall down, the reason may be decrease in quality of products/services or rise of a stronger competitor.
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